In 2024, having a website is no longer a luxury—it’s a necessity for every Arizona business. Whether you're a small local shop or a growing service provider, a professional website is critical for staying competitive. Here’s why your Arizona business needs a website this year, along with key statistics to back it up.

For many customers, your website is the first interaction they’ll have with your business. A professional website builds trust, and without one, you risk being overlooked. Studies show that 75% of users judge a company’s credibility based on its website design¹. In Arizona's competitive market, having an online presence ensures potential customers can find and learn about your business.

In Arizona, mobile searches are booming. 76% of people who search for something nearby on their smartphone visit a business within a day². Whether you run a restaurant in Phoenix or a service business in Mesa, having a mobile-friendly website is crucial. Without it, you miss out on this growing market of mobile users who search for local services.

Consumers expect businesses to have a website. In fact, 30% of people won’t even consider a business that doesn’t have one³. Your website serves as a platform to showcase your expertise, customer reviews, and what makes you stand out from the competition. In today’s digital world, not having a website can harm your reputation.

A website is one of the most cost-effective marketing tools available. 93% of online experiences begin with a search engine⁴, meaning having an SEO-optimized site can attract potential customers without hefty advertising costs. By targeting local keywords like “best plumber in Phoenix” or “top bakery in Tucson,” your business can rank higher in search results, driving organic traffic.

In 2024, your competitors likely already have a website. If not, it’s the perfect time to get ahead. 88% of consumers research online before making a purchase⁵. Having a professional website gives you the opportunity to highlight your strengths, products, or services, ensuring that customers choose you over others in your area.

A website isn’t just an online presence—it’s a vital tool for driving traffic, building trust, and growing your Arizona business. In 2024, if you don’t have a website, you’re missing out on key opportunities. Ready to get started? Contact me today to discuss how I can build a website that helps your business succeed.

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¹ "75% of users judge a company’s credibility based on its website design."

Source: Stanford University’s Web Credibility Research Stanford Guidelines for Web Credibility

² "76% of people who search for something nearby on their smartphone visit a business within a day."
Source: Google, "How Mobile Search Connects Consumers to Businesses." Google Mobile Search Study

³ "30% of people won’t consider a business that doesn’t have a website."
Source: Verisign, "Benefits and Barriers of Bringing a Small Business Online." Verisign Small Business Survey

⁴ "93% of online experiences begin with a search engine."
Source: BrightEdge, "Organic Search: The Digital Marketer’s Guide." BrightEdge SEO Report

⁵ "88% of consumers research online before making a purchase."
Source: Salesforce, "State of the Connected Customer Report." Salesforce Connected Customer